Coffee. A multi-million dollar industry which is the new gold. Black Gold, as featured in the documentary by Nick and Marc Francis. Its like crack for the upper class. Everyday you can find them out perusing for their fix at the local Starbucks and Peets. I can't help but wonder if the trek is really worth the extra effort and toll its taking on the environment over just waking up a bit earlier and making your own freakin' cup of coffee in a your very own coffee maker. What's that you say? Tastes better? Okay, I'll give you the benefit of the doubt. Maybe you're right. Who knows. I'm a tea drinker myself. Yeah, yeah. Save the machismo for someone else. But here's the thing. Every trip that you make to the local fixer-upper has considerable effects on the environment, assuming that you are opting to get yours in a to-go cup. 22.75 pounds of waste per year, and that's only for the first cup. According to Starbucks, they saved 655,000 pounds of paper from heading to the landfill when they offered their customers a discount for bringing their own mug in. (*Disclosure: I am a Peets fan through and through.) Who knows who counted the saved pounds and whether Starbucks merely threw out the numbers for good marketing, but its a start. If it provides an incentive to get the "bring your own mug" wave going then more power to them.
So, are you feeling the java love? Ready to jump onto the environmental bandwagon? Well guess what? You can actually get a reusable cup that looks like a disposable cup. And, if you're a chick (or a very confident man) who likes to throw a little color into the mix, you can choose to accessorize with my favorite, the Hip Grip sleeves by Allie Walker Designs. Either way you'll be spreading the love to Mother Earth just a little each day.
I had some dreams. They were clouds in my coffee, clouds in my coffee, and maybe you're not so vein after all... Sing it Carly, baby.
No comments:
Post a Comment